Posted: May 27th, 2016

With the rise of the internet, customers can easily find information regarding Harley Davidson motorcycles. Doesn t this contradict Hal s emphasis on personal selling?

With the rise of the internet, customers can easily find information regarding Harley Davidson motorcycles. Doesn t this contradict Hal s emphasis on personal selling? Why or why not? o Write copy for a radio advertisement for Hal s Harley. Discuss how the concept of integrated marketing communications impacted your message. o What actions does/could Hal s Harley take to further build the relationship between itself and the customer after a purchase?