Posted: May 9th, 2016
Is what you see (that is, observe or document empirically) real? Is the human psyche too complex to be understood in actionable terms by marketing professionals?
Is what you see (that is, observe or document empirically) real? Is the human psyche too complex to be understood in actionable terms by marketing professionals?
What do consumers think they know about the drivers (that is, triggers) of their buying behavior, and what do they really know?
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