Posted: September 16th, 2017

Segmentation and Target Market Paper

Segmentation and Target Market Paper

Order Description

Segmentation and Target Market Paper
Instructions:
Write a paper on a company of your choice with a product purchased at retail, and discuss the numerical market segmentation within that
industry along with the target market for the company and the selection process for that target market.

Required Elements:
• Include and describe in detail and in separate titled paragraphs
demographic, psychographic, geographic, and behavioral characteristics for the selected company.
• A positioning statement for the company with careful consideration of their brand and strategy, and a perceptual map