Posted: May 2nd, 2016

Select a brand for which you feel loyalty.What types of strategies has the brand undertaken over the years to maintain and extend its appeal to the consumer?

Select a brand for which you feel loyalty. It could be a brand of ketchup, toilet paper, underwear, an engine part, or even a telecommunications provider. Analyze how you became loyal to the brand.

What types of strategies has the brand undertaken over the years to maintain and extend its appeal to the consumer?