Posted: October 6th, 2016

Select a case study of a public limited company with easily accessible information (such as Google, M&S etc.) Preferably: � where you have access to strategic information � where you are able to collect evidence Collect information/evidence which will enable you to use the relevant tools to complete the assignment.

STRATEGIC ALIGNMENT Required To: Produce an organisational strategy for a chosen organisation/department or functional area with which you are familiar or can gain access to the information which will form for the basis for future project initiatives. Select an organisation: � OR consider using part of an organisation OR � Select a case study of a public limited company with easily accessible information (such as Google, M&S etc.) Preferably: � where you have access to strategic information � where you are able to collect evidence Collect information/evidence which will enable you to use the relevant tools to complete the assignment. You will need to find: � Information relating to the organisation � Information relating to the industry � Macro­environmental information � Possible future strategic options � Cost of implementation of options By: � Describing the existing organisation or Strategic Business Unit (SBU) you will be focusing on. � Outline the key strategic drivers of the organisation or SBU � Critically review with use of reference a range of internal and external strategic analytical tools. � Applying these strategic analytical tools to audit the existing position in order to analyse, interpret and produce a structured evaluation of the organisational strategic position � Identifying and developing a range of alternative strategic options through the application of a range of analytical tools Critique and embed the literature throughout Structure of the report Content Page: noting each section and sub section with the appropriate page number

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