Posted: May 18th, 2016

Select a product with which you have familiarity; preferably a product within a health benefits insurance company. Identify the product life cycle (PLC) stage of this product.

Select a product with which you have familiarity; preferably a product within a health benefits insurance company. Identify the product life cycle (PLC) stage of this product.

Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?