Posted: February 20th, 2015

Selling the Vision

Selling the Vision

Order Description

Selling the Vision
Kotter (2001) identified creating a vision as one of the defining characteristics of leadership. Academics and business leaders alike seem to echo the sentiment.

However, each offers his or her own guidelines and advice on how this critical task of setting a vision can be accomplished. As a scholar-practitioner in the field of

business, you must draw on the work of others and add your voice to those developing a strategy for accomplishing this crucial leadership responsibility. More than

that, you must develop a concrete mechanism for verifying the successful adoption of that vision. Even if you do not occupy a central leadership role, you can use the

strategy you develop to help guide others in the field.
Write 3 paper on leadership strategy for translating a vision into organizational success. Outline the steps a leader can take to effectively communicate a vision, get

others within the organization to adopt it as their own, translate that vision into measurable objectives, and measure whether those objectives have been met.
To prepare:
• Think of an example of a leader who was able to successfully communicate a vision for his or her organization, gain widespread adoption of that vision, and translate

that vision into organizational success.
Course Text(s)
• Northouse, P. G. (2013). Leadership: Theory and practice (6th ed.). Thousand Oaks, CA: Sage.
• American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.).Washington, DC: Author.

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