Posted: June 4th, 2014

Senior Vice President of Marketing for Disneyland

Senior Vice President of Marketing for Disneyland
GROUP REPORT ASSIGNMENT
Project instructions:
Your team are hired as Marketing Consultants by the Senior Vice President of Marketing for Disneyland to prepare a one year marketing plan for the launch of the company?s product or one of its products (if the company sells many products) in a new country where the company does not operate at present. ( The country our group chose is India, the city is Mumbai)
The marketing plan should be prepared using the SOSTAC Framework which includes a consideration for the following issues.
1. Situation or Environmental Analysis using SWOT and PESTLE Analysis
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