Posted: September 14th, 2015

Services sector and its performance

Services Sector Marketing and Management Studies

Overview

The assignment is based on one services industry sector of your choice, and you are required to critically analyse all aspects of the sector and its performance.

You are required to analyse the following aspects

1. Environmental scan of the sector, PESTLE, and Porters 5 forces analysis
2. You must identify the structure of the sector including all stakeholders and players, the number and type of sector members, who and how do they operate. This includes governing bodies, stakeholders and all relevant members of the sector. Who are they, what do they do and why?.
3. You will need to extensively search industry reports and materials
4. You are required to write one Report (2000 words maximum – excluding references, executive summary, title page and figures and tables are not counted). You must have a good list of references showing where you have found your information and you must reference in text. It is important to cite all work and websites you have visited. You must use journal references and practical references and websites that support you firm. Do not use textbook references. Website, magazines and other such periodicals must be referenced.

Tasks

Analysis of sector: perform an environmental scan with particular focus on services theory PESTLE, SWOT/TOWS, Porters

The purpose of this section is to indicate how the sector is currently performing. Using your knowledge from the course module 1 and from extensive research in the library and online, critically analyse and evaluate the effectiveness of the current strategies, constraints, rules and regulations and practices being used in the sector. Relevant marketing theories and concepts should be applied to assist with analysis and evaluation. You must also examine the service performance indicators for the sector that are highlighted in module one.
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