Posted: April 23rd, 2016

How do you set a price for my product or service? In five to six paragraphs:

1. How do you set a price for my product or service? In five to six paragraphs:

2. Based on the strategies of the other three marketing mix elements, explain what pricing objectives you would consider.

3. Identify the pricing objective you ultimately will choose and explain why.

4. Share a scenario of a company that did a great job of satisfying you (as a customer) and a scenario of a company that fell short of expectations. Explain why you would handle that unsatisfactory situation if it happened at my company.