Posted: March 15th, 2017

Shade decides to expand the True Body Products line for Whole Foods. Based on the analysis for this case, should Shade consider a nation-wide launch of the product line and why?

True Body Products Read Case 3: The case study covers strategic management, guerrilla marketing, and pricing strategies (Chapters 8 & 10). These are the chapters assigned for week 3. Write a one to two page paper that answers the three questions at the end of the case, paying particular attention to consumer sensitivity to pricing, guerilla marketing that could be considered, and any strategic management decisions (such as product bundling) the student recommends if Shade decides to expand the True Body Products line for Whole Foods. Based on the analysis for this case, should Shade consider a nation-wide launch of the product line and why?​ The paper should be written in the correct APA writing style and cite a minimum of one scholarly resource besides the text. Other suggested resources are credible business publications such as Forbes Magazine, Harvard Business Review, New York Times, Wall Street Journal, Entrepreneur, etc. These business publications will offer the perspectives of entrepreneurs in the field. Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Ashford 6: – Week 5 – Business Opportunity Project

Business Opportunity Project Focus of the Business Opportunity Project Using your business idea from your Week Two Assignment, write an eight to ten page project paper that addresses the following: OVERVIEW Business Introduce your business idea. Describe the Business type (new business, franchise, operating business) and include rationale. Discuss at least two core competencies proposed for achieving competitive advantage. MANAGEMENT SECTION Describe the legal structure of your business. Present the key owners and members of your management team Explain your staffing structure with key positions identified. MARKETING SECTION Evaluate your business environment, and identify the major opportunities (and threats). Assess your target market and positioning strategy. Discuss your communication and promotional. FINANCIAL SECTION Explain the financial requirements for startup or purchase of the business. Describe major sources of financing. Discuss the budget projections for one year. Writing the Business Opportunity Project The Project: Must be eight to ten double-spaced pages in length (not including the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center. Must include a title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must use at least five scholarly sources, including a minimum of two from the Ashford University Library. Must document all sources in APA style, as outlined in the Ashford Writing Center. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

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