Posted: October 5th, 2013
Situational analysis – RAC (Royal automobile club of WA)
2)Situational Analysis -External Environment:macro and micro; to include the
relevant SLEPT factors, the industry situation, and competitors.
-Internal Environment- The internal strengths and weaknesses
-Where is this service on the goodslservice continuum?
-Describe service in terms of properties of intangibility, heterogeneity, perishability and inseparability.
-Describe the service in terms of core and peripheral elements and the bundles of benefits offered.