Posted: January 25th, 2016

A sketch of the advertising message aimed at the target market, including the heading, subheading, copy, graphics, and an effective layout. (Hint: Design the advertising message before the media selection.)

For the purpose of outlining a media plan, Andy has asked you to develop a presentation with the following information:

• Brand name
• Print message
• Media plan for the introduction of the new brand into the Belgian market
  • Andy wants the media plan to also include a table showing the media schedule and an explanation supporting the use of each medium.
• A sketch of the advertising message aimed at the target market, including the heading, subheading, copy, graphics, and an effective layout. (Hint: Design the advertising message before the media selection.)

Individual Portion:

Each student should research the library and the Internet for information on how to create a new brand name and how to develop an advertising message and a media plan.

• Contribute at least 2 substantive discussion points of 300–500 words to the discussion on how to create a new brand name and how to develop an advertising message and a media plan supported by library or Internet resources.
• Include proper APA citations and references for your information.
• Respond to least 2 of your group members’ contributions with 100–150 words.

Please add your file.

Group Portion:

Each group will gather to discuss in the Small Group Live Chats the merits of their findings and select the best approach for the brand name, the advertising message, and the media schedule.

Each team member should select one of the following tasks once the group has come to a consensus on the brand name, general message, and media schedule used in the discussion. The final proposal of the media plan should include the following elements:

• a sketch of the brand’s logo
• a sketch of the advertising message aimed at the target market, including the heading, subheading, and copy
• graphics and an effective layout
• a table showing the media schedule
• an explanation supporting the use of each media vehicle