Posted: September 13th, 2017

Smart Ball

Smart Ball
In developing your stakeholder analysis, expand on (1) your conclusions from your first assignment, updated for my feedback, and (2) your discussion this week (week-four) that addresses who the stakeholder are and what they need to do differently. Remember, the stakeholder analysis describes the stakeholders’ frame-of-reference about the planned change, and about the communication that will be needed.

Stakeholder frame-of-reference about the change:
• What type of change will Smart Ball mean for each stakeholder? Justify your conclusions.
• Explain features of the culture (basic assumptions and values) that will support adoption of Smart Ball, and features that will present barriers.

Stakeholder frame-of-reference about the communication:
• What strategic approach to communication is needed for each stakeholder based on the type of change you indicated? (Draw on the five strategic approaches I noted in my week-three lecture. If you feel it’s appropriate, you may compress the three information-based approaches and not address them separately).
• Of the required types of communication, which types currently seem to be in place? (Tied to our five/three strategic approaches).
• What additional types of communication will be needed to support the Smart Ball implementation?
• Explain features of the culture (basic assumptions and values) that will support the needed types of communication, and features that will present barriers.
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