Posted: May 11th, 2015

Social Marketing proposal

For this assignment we want you to bring it all together and write up a full Social Marketing proposal. Step into the shoes of an organisation and write your proposal following the Social Marketing planning process in your textbook (page 40). In addressing this final assessment, you will need to apply knowledge of Social Marketing principles and theories to a real-world situation.

You are required to prepare and present a proposal for how the social issue could be tackled and draw on your learnings from this course.

You are encouraged to use your work from Assignments 1 and 2 to finalise your Social Marketing proposal.