Posted: April 23rd, 2015
Individual project report on Consumers’ Decision Making Process/Influences (3000 + 10% words Maximum)
Example – In an educational context, consumer behaviour projects help students understand which psychological, social, and economical factors contribute to consumer decisions, so that they can learn important principles of marketing and sales and market the products to different demographics.
In short, there are two groups of factors that impact the results of consumer behaviour projects. Internal factors are consumer’s memories, families, preferences, and other factors that are exceptionally personal. External factors on the other hand, include geographic locations, cultural associations, and income brackets of consumers. Likewise, consumer behaviour specialists understand that there are particular situations in which consumers engage while they are shopping, such as searching for more information and trying to solve specific problems.
Students performing consumer behaviour projects learn these basic principles by reading and analysing case studies. They might also have opportunities to perform their own projects by interviewing fellow students and community members).
Other project topic/s examples could include;
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