Posted: April 15th, 2015

social media news release

WRITING PROJECT
SMNR #2 (80 POINTS)

INDIVIDUAL DRAFT DUE AS FOLLOWS:
• DUE 5 p.m. Friday, April 17

LEARNING TEAM FINAL VERSION DUE AS FOLLOWS:
• DUE 5 p.m. Friday, April 24 to drop box on D2L

INSTRUCTIONS:

You have been retained as public relations counsel by Astronomical Events International. Your primary task for the semester is to manage public relations surrounding a major fundraising concert, which will be staged in the city you chose in Worksheet 6 and benefit the charity you chose in Worksheet 7. You have recruited The Beets to be the headline act, and Ryan Seacrest to act as spokesman for the event.

For Writing Project 8, we will assume that your Learning Team has now identified a presenting sponsor for the event: the Wayne Foundation.

The Wayne Foundation is philanthropic organization loosely associated with Wayne Enterprises, a technology company. The Wayne Foundation was initiated through a $1 billion endowment from Wayne Enterprises, and uses the interest from that endowment and additional money generated through fundraisers to support a variety of nonprofit organizations all over the world.

Your task for Writing Project 8 is to draft a social media news release to announce this news to the online media. Your social media news release must be prepared in the format described in your textbook and include all of the style elements covered in class.

In addition to basic formatting requirements, your SMNR must also include at least one quote each from top executive of the charity you selected in Worksheet 7; Bruce Wayne, executive director of the Wayne Foundation; and Seacrest.

This assignment includes fictional information. Jerry Maguire serves as the contact for this release.

Use the final version’s due date as your release date.