Posted: September 9th, 2015

Social networks in integrated marketing communication

internet marketing

task 1
Compare 3 Social networks -Pinterest, Instagram and Tumblr or others listed on p 269,

Outline the differences and how they can be used as part of an integrated marketing communication strategy- useful sources are listed on p 279
How has Google analytics been used – provide a short case study ( Pakkala et al (2012) might be a starting point

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