Posted: July 10th, 2014

SONY, NIKE, STARBUCKS, AMAZON

SONY, NIKE, STARBUCKS, AMAZON

Paper instructions:
Think of a company The Company is a generic company and must not be any established company like SONY, NIKE, STARBUCKS, AMAZON, etc. Your company can sell products/services/ideas. Your company is an on-line company. Think of an innovative name. Choose ONE market segment (men/women; different age groups; home furnishings/furniture; clothes/shoes). Think and articulate what are the two main reasons this two market segment ventures online and how would you use this knowledge to design the e-marketing strategy that meets your market segment’s expectations?
In order to answer the questions you need an understanding of the fundamentals of marketing; segmentation bases, Market structure, elements of marketing strategy, and value proposition. Use all resources you have to understand, think and apply.
Introduction
Address ALL FOUR parts of the question using sub headings and paragraphs to communicate ideas, organize and for ease of reading
Conclusion

Please organize your paper using headings, sub-headings and paragraphs. This shows organization of thought and ensures ease of reading.

Question
You are required to design the marketing strategy for your e-company. Please answer ALL FOUR parts of this question
1. First, describe your company in detail: the industry, product market, competitors, and the marketing strategy.

2. Choose ONE market segment that is served by your company and describe the segment using the bases of segmentation.

3. What is the online value proposition of your company ?

4. Now put it all together and design the e-marketing strategy of your fictitious company. Please consult Chapter 3: The E-Marketing Plan (p. 57) for guidance and structure.
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