Posted: November 16th, 2014

Specifications for Assignment 1 – Semester 2

Specifications for Assignment 1 – Semester 2

General Instructions
•    This is an individual assessment.
•    Each student must only submit an e-copy online using BREO’s turnitin link. Please follow the instructions provided in BREO’s “Assignment” folder. Your work will NOT be assessed if you failed to submit a copy online before 11.59pm on 21 March 2014.
•    Note: Your e-copy submissions must contain the full report, i.e. front page, content, and references. And you must use full Harvard referencing.
•    You will be marked as fail if you have missed the deadline for online submission.
•    Your assignment will be scanned by a plagiarism detecting tool (turnitin). Any attempt of plagiarising your work will be detected and penalised.
•    Your assignment must be a piece of personal and genuine work. If suspected with plagiarism, fabrication, impersonation, or any other forms of academic offence, a viva will be conducted prior to the disciplinary action.
•    Any student, which fails to follow above specifications will NOT be assessed.
•    Non-assessed reports will be marked as “No Attempt” which is a “0” (G).

Specifications

This assignment requires each student to critically evaluate a website of a company chosen by students. This report will build a critical analysis of your chosen website against a framework which is a distillation of the critical elements you have synthesised from your evaluation of relevant literature against specific concepts which you will be asked to investigate. Hence you will be able to comment on specific strengths and weaknesses of your chosen website and hence derive informed conclusions and recommendations for improving your chosen website.

•    First, you must research and select a company which has not been selected or previously analysed by your peers. The chosen company will be allocated to students on a first come first serve basis by registering your chosen company via a link in BREO for this unit.
•    Note: Please do not start work on the company until your company has been approved by tutor. A list of companies that are not allowed for this study will be provided on BREO.
•    You are expected to do much background reading from textbooks and other academic journal articles as well as conduct adequately research evidence to support your review, synthesis and discussion.
•    Reference style must follow Harvard Reference Systems, e.g. EJIS style (European Journal of Information Systems). The university library web site has “A guide to academic referencing” at http://lrweb.beds.ac.uk/guides/ref
•    The report should be word-processed, the length of your critique should be around 2500 words (± 10%). Please state the number of words using Word Count function at the end of your report.

Focus of your Critical Appraisal:
?    Evaluate the company website in terms of how it has implemented digital information systems
?    Critically review the business model of the website including the online value proposition
?    Identify the target audience/target market and discuss how the website tries to target this audience/these audiences
?    Critically evaluate the customer relationship management of the company website
?    Provide suggestions/recommendations for further improvement of the company’s digital business strategy

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