Posted: May 11th, 2015

Speculating about causes: Why the rate of E-retail consumption is increasing in the last decade?

Description:
Write an essay about a phenomenon or trend, speculating about why it might have occurred. Choose a trend or phenomenon whose causes are not authoritatively established.

“A Well-Presented Subject”
Describe the phenomenon (a notable fact or truth about human behaviors or attitudes) or trend (an increase or decrease over time)and provide evidence for it. You might give examples of it, provide data to demonstrate its existence, or incorporate anecodotal or narrative evidence.
the topic I chose “ Why the rate of E-retail consumption is increasing in the last decade?” will be more likely a trend.

“Plausible Causes and Support”
Argue for the cause or causes you believe are primary and/or most interesting. You need not list all possible causes but instead should focus on necessary or surprising (less established) causes. Demonstrate that the causes you propose are plausible by citing evidence–data, facts, logic, examples, etc.

“An Effective Counterargument”
Refute or diminish less plausible causes. You might simply acknowledge causes that are so well established that they need not be re-established. Accommodate readers’ objections to and questions regarding the causes you propose.

The most successful essays will propose surprising or less established causes for a trend or phenomenon.

the topic I chose “ Why the rate of E-retail consumption is increasing in the last decade?” will be more likely a trend.

plausible causes:
Many consumers will prefer the web to bricks-and-mortar retailers in large part because of online deals, the report says—70% of holiday shoppers last year said they made purchases online rather than in stores because online retailers offered better deals.
Other factors contributing to the growth of e-commerce include:
Aggressive merchandising and discounting from flash sale and daily deal retailers.
More online loyalty programs, including shipping clubs such as Amazon Prime that offer free two-day shipping for a $79 annual fee. Forrester says that 12% of online shoppers belonged to such programs in 2011, up from 9% in 2010. Of those consumers who belonged to such a program last year, 61% said they bought from the retailer that operated the program.
The increasing popularity of smartphones and tablet computers among consumers, which leads them to spend more time online, including for shopping. “The tablet shopping experience also likely encourages shoppers to purchase more products in an impulse fashion,” Mulpuru writes.

please be sure to include a counterargument

“An Effective Counterargument”
Refute or diminish less plausible causes. You might simply acknowledge causes that are so well established that they need not be re-established. Accommodate readers’ objections to and questions regarding the causes you propose.