Posted: April 22nd, 2015

sponsored content and native advertising

sponsored content and native advertising

Order Description

Paper Prompt: Use concepts from the course (such as the marketplace of ideas, infotainment, public sphere, civil society, ideology, framing, social movements etc.) to make your own argument about the impact that sponsored content and native advertising have on the media and free press.

Paper introduction:
Paper Prompt: Use concepts from the course (such as the marketplace of ideas, infotainment, public sphere, civil society, ideology, framing, social movements etc.) to make your own argument about the impact that sponsored content and native advertising have on the media and free press.
Some possible resources:

http://digiday.com/publishers/what-is-native-advertising/

http://www.businessinsider.com/spending-on-native-ads-will-soar-as-publishers-andadvertisers-take-notice-2014-11

https://www.youtube.com/watch?v=E_F5GxCwizc

http://www.adweek.com/news/technology/infographic-native-advertising-grows-despitebudget-and-transparency-concerns-162963

Requirements
Please pay attention to spelling and grammar. Use in-text citations for references, quotes and paraphrasing. Include a works cited at the end.

You must use these books to cite and support your evidences:

1.    Briggs, Asa and Peter Burke. 2009. A Social History of the Media: From Gutenberg to the Internet.Cambridge: Polity Press. ISBN: 0745644953

2. van Dijck, Jose. 2013. The Culture of Connectivity: A Critical History of Social Media. Oxford University Press. ISBN: 0199970785