Posted: September 23rd, 2015

Stakeholder Analysis of Tesla Motors and the Global Automobile Industry.

A) Identify, as explicitly as possible, all the relevant stakeholders that have an interest in Tesla Motors, and how Tesla should manage them as part of a strategy.
Research your stakeholder list initially this way, to ensure complete coverage:
General Ecosystem Stakeholders (the ones that are behind the specific P.E.S.T. influences, includes the press, interest groups, the public at large, communities, shareholders, etc.)
Industry Level Stakeholders (direct local competitors, potential substitute companies, other competitors or potential competitors outside your current markets, lenders, alliance or potential alliance partners, trade associations, suppliers in the entire supply chain, customers and their end-users, potential customers or end users, etc.)
Internal Stakeholders (these are the people who influence the company from inside, including the board of directors, senior leadership, management, skilled employees at any level, other employees, contract workforce, outsourced workforce, potential new recruits, etc.)
Potential New Stakeholders (at any level, but which may become stakeholders as you consider new strategic actions and activities)
B) Then, reorder and rank the stakeholder list in order of “influence priority,” where stakeholders at the top of the prioritized list require more of Tesla Motor’s attention because they can/will influence your strategic choices for the future the most.
C) overall, provide an assessment of the stakeholder environment for Tesla (and the U.S. automobile industry) that includes a comprehensive and prioritized list of stakeholders and explains who the key stakeholders are that Tesla Motors must pay attention to and why; and then offers specific strategies for how Tesla must seek to manage or otherwise, legally and ethically, influence these stakeholders.
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