Posted: June 25th, 2015

STARBUCK Marketing Plan

The structure of the Starbuck Marketing Plan
Executive summary
Introduction
Environmental analysis
External & Internal analysis
Strategic Objectives and Issues
Competitive Marketing Strategy
Marketing Mix Tactics
Marketing Budget
Implementation & Control
Appendices

The length of the written plan is 4000 words.
Harvard style of referencing should be followed (referencing in website is prefer)
Acceptance limit of similarity is under 15%