Posted: September 14th, 2017

Starbucks

Starbucks

1.Identify two (2) different entry modes that have been used by the selected company when internationalising its business to two (2) different foreign markets (Entry mode 1 for foreign market A, entry mode 2 for foreign market B). The identified cases should be from 1990 and onward.
1) Is the entry mode appropriate for each foreign market? Why? You need to answer this question by analysing how the political, legal, economic and cultural environments of each foreign market suits or does not suit the entry mode adopted by the company.
2) What are the strategic considerations behind each entry? You need to answer this question by analysing why
a) the timing of each entry and the scale of each entry mode
b) the level of control, risks, return and integration associated with each entry mode
suit the company’s then situation and how they can help the company achieve its then strategic vision/goal.
Other requirements

? A minimum of six (10) academic journal articles must be cited.
? The assignment must be well-structured and well-presented.
? The clarity of expressions together with the appropriate use of grammar, spelling and punctuations are important to maintain.
? Any use of comments, information, data or quotations from any sources (books, journals, newspapers, web etc.) must be cited using Harvard referencing style.
Please Kindly use references which I am able to retrieve

Please follow the below Structure

1. Introduction

2. Environmental analysis of entry mode (Starbucks United Kingdom)
2.1. Political Environment
2.2. Legal Environment
2.3. Economic Environment
2.4. Cultural Environment

3. Strategic consideration of entry
3.1. Time & Scale of entry
3.2. Control, risk, and returns

4. Environmental analysis of entry mode (Starbucks China)
4.1. Political Environment
4.2. Legal Environment
4.3. Economic Environment
4.4. Cultural Environment

5. Strategic consideration of entry
5.1. Time & Scale of entry
5.2. Control, risks, and returns

6. Conclusion

7. Reference list

8. Appendices
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