Posted: September 13th, 2017

statistical analysis market segmentation

statistical analysis market segmentation

A. Develop an idea on which you would like to conduct a research that requires statistical analysis:

1. What is the research topic as it relates to the research idea?

2. Write anintroductionsection. In your introduction, you will answer the following questions:

a. What is the purpose of your research?
b. Why is it important?
c. What is the hypothesis you want to test? (indicate the null hypothesis and the alternative hypothesis (your research problem)

3. Propose a statistical methodologyfor testing your hypothesis- indicate your proposed sample size and sampling approach. Also suggest a method for empirical analysis of the data.

B. Conduct a survey on market segmentation

Assume that you run a company that prepares and sells fast foods on University campuses in Doha. You will conduct a market segmentation study of female students in the CBE to determine the number of female students who are concerned about eating healthy foods. To undertake your study, you have developed the following segments:

1. Students primarily concerned about eating healthy foods;
2. Students primarily concerned about their weight;
3. Students primarily concerned about health because of illness; and
4. Students not concerned about anything.

You will conduct a survey in order to distinguish between the groups of students. Estimate, with a 95% confidence, the number of female students in CBE who are primarily concerned about eating healthy foods.

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