Posted: September 16th, 2017

STM5A1 ASSESSMENT: INDIVIDUAL PROJECT BRIEF;STM5A1 – RBS – SPRING 2015/eeting the Challenge of Sustainable Business.

STM5A1 ASSESSMENT: INDIVIDUAL PROJECT BRIEF;STM5A1 – RBS – SPRING 2015/eeting the Challenge of Sustainable Business.

Submission: Formative assessment: Week 8 in-class presentation of Wall Poster (Paper size A1) and a project plan with an outline of your project (including a list of

references from your research).
For this individual project you are requested first to research current levels of sustainability of a business and its industry in your home country. Secondly, based

on your findings you should project that same business into the future to year 2055 and imagine a scenario where your chosen company has become a sustainable business

in response to a resource-constrained economy and the harsh environmental and social conditions.
The aim is firstly to help you establish a context for understanding the sustainability drivers and barriers that affect a chosen business in your country of origin

and to demonstrate the relational aspects between global and local factors. Secondly the aim of scenario planning is to help you gain insights into how business can

plan for the future in an uncertain world.
This assessment builds on 3 successive tasks:
Task 1: ‘Situating Sustainability in current Business’
You will need to examine the national need for sustainable development and the current mind-set about its benefits and challenges. Based on research into current geo-

political, socio-economic, legal and environmental factors affecting the nation; the industry; and the business; you should select the major challenges in terms of

environmental risks and socio-political issues that pose a direct risk to the company and its community. In addition, you should research existing industry standards

and country /government laws and regulations to understand how these affect business decisions in terms of sustainability.
Task 2: ‘Trend analysis for future business ’
Starting from what you have established from your research into the current company situation you will research emerging and future trends related to the business

sector you have chosen, (see PESTEL factors) as well as the predictions and future visions for 2050 from the EU, UN and several organisations. In addition you need to

highlight which environmental factors will impact your business/ industry sector the most such as: fresh water shortage, waste, land-use, climate change, pollution and

bio-diversity loss. This will serve as a backdrop for you futures scenario.
Task 3: create a future business scenario set in 2055’
Building on the initial research (current business context and futures trends) you must project yourself into the future – year 2055 and ask what if? Using ‘blue-sky’

thinking means daring to imagine what the world would be like in the future. There will be several possible futures, but you must select and develop one scenario for a

sustainable business that offers a solution that is plausible and ‘innovative’ to the difficult environmental and social challenges. You may find creating a timeline

useful as a way to consolidate your scenario.
STM5A1 ASSESSMENT: INDIVIDUAL PROJECT BRIEF
STM5A1 – RBS – SPRING 2015
Format:
The Wall Poster (Paper size A1)
The findings should be analysed and summarised in a ‘poster’ that captures the headlines of the scenario set in 2055. Aim to use visuals to communicate the story.
The project plan
You are expected to provide 1 or maximum 2 pages draft outlining the business idea and the set of issues that you have researched so far for your project. The document

can contain a contents list; a brief executive summary; and the rationale for why you chose the idea. In addition you must include a list of references that carefully

documents the bibliography and other sources used in the research.
Assessment:
This assessment component is not compulsory, but it is highly recommended, as it will serve as the basis for the development of your individual project (Summative

Assessment) on which you will get feedback both from the seminar tutor and your peers.
Guidelines:
Here are some scenario prompts to help you on your way:
• When: 2055
• Where: the geographical location, as well as the socio-economic-environmental setting.
• Who: the users and what does the innovation/ business caters for? (e.g. demographics, needs, interests, aspirations, values, range…)
• What: the innovation/ business offer? What strategy is the best to meet the challenges of the environmental limitation/s (e.g. water shortage or climate change) in

relation to the industry’s and country’s specific conditions?
• Why: the drivers/ barriers/ challenges and opportunities that will affect your innovation/ business? (think potential environmental and social impacts?)
• How: describe how the business is innovative, feasible and responsive to the future needs.
For the Wall poster:
(example of a lay-out for a poster in landscape format)
STM5A1 ASSESSMENT: INDIVIDUAL PROJECT BRIEF
STM5A1 – RBS – SPRING 2015
• The format must be an A1 wall poster (card or paper – for paper sizes see: http://www.papersizes.org/a-paper-sizes.htm)
• The content of the poster should be legible. This task requires you to be VERY selective in the information you present. The idea is not to present the whole of your

findings but to draw out the headlines and make a coherent scenario. In effect the 3 minute presentation is like an ‘elevator pitch’ so you will need to structure the

relevant information to demonstrate and persuade the audience of your scenario.
• You can use Power-point to create A4 slides and then stick them together to make an A1 size poster. However the overall effect should be neat and ‘professional

looking’.
• Use visuals such as illustrations, photos, drawings, tables, graphs but you must make sure to acknowledge the sources correctly (author, title, publisher, copyright

date). Make sure you check spelling and grammar on your poster.
• On the day of the presentations, in seminar, each student will pin their poster to the walls of the room (using BluTack), like an exhibition.
Research and documentation:
To support your findings you are encouraged to use an array of reliable and relevant sources of information. You should consult official (government) as well as

industry and company sources. Additional, third party sources are also useful see the college on-line resources such as such as EBSCOhost databases, Greenfiles etc.
Remember to apply the information from your textbook and lecture/seminar presentations as well. If you select quotes from any source you must indicate that source

properly. All quotes, and resources used in the presentation must be referenced using the standard Harvard system (see the Student College Handbook for guidance).

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