Posted: September 16th, 2017
Strategic Choices for Growth Campbell’s soups are among the leading consumer brands sold in the United States today………..
Strategic Choices for Growth Campbell’s soups are among the leading consumer brands sold in the United States today. The company faces challenges due to changes in the markets served. While older consumers continue to enjoy traditional canned soups, younger consumers are more in tune with freshly prepared soups sold in restaurants and supermarkets. Campbell’s recently announced the closing of a 700-employee plant, which has manufactured canned soups since 1947, due to declining demand. Using the Ansoff Matrix, evaluate the four strategic choices facing Campbell’s. Which choice(s) would you recommend that Campbell’s pursue? Why? Describe a marketing strategy consistent with your choice(s) of strategic alternatives. Your initial post should be a minimum of 300 words.
Expert paper writers are just a few clicks away
Place an order in 3 easy steps. Takes less than 5 mins.