Posted: September 13th, 2017

strategic management apple case study

strategic management apple case study

Order Description

the case study is attached along with the instructions and the questions need to be answered.

Explain why and provide examples and if you suggest somthing you need to state how.

Apple Inc. In 2012 case
You are required to analyze the case based on the following four (4) questions either by answering each question individually or in an essay format. The analysis should be written between 2-3 typewritten pages, single space, Times New Roman, 12 Font.
The analysis is research-based which requires you to conduct outside research on Apple, use citations and references and any other evidence you find appropriate to support your answers.
THE CASE IS DUE ON APRIL 22, 2015. PLEASE SUBMIT IT ELECTRONICAL TO MY EMAIL BEFORE MIDNIGHT. NO SUBMISSION WILL BE ACCEPTED AFTER THE DEADLINE
QUESTION 1
What, historically, have been Apple’s competitive advantages? How many of these competitive advantages are present today? How did Apple manage to sustain them? Discuss in depth.
QUESTION 2
Analyze the personal computer industry as it is today, by using Porter’s five forces model. Why did Apple struggle historically in PCs? What are Apple’s long term prospects for the iPad?
QUESTION 3
Conduct a SWOT analysis of Apple based on the year 2012 and compare it with the SWOT analysis of the year 2015. Use a maximum of three in each category.
QUESTION 4
What advice would you offer the new CEO Tim Cook? What leadership skills, if any, does the new CEO possess? How would these skills help Apple’s future strategy? What strategy would you recommend Apple to follow in the next 2-3 years from now onwards?

EVALUATION CRITERIA FOR THE WRITTEN CASE ANALYSIS
Answering the Questions correctly:    55  points
Length:                       8  points
Language:                     15  points
Format Structure:                   5  points
Citations/References:             17  points