Posted: September 16th, 2017

Strategic Management coursework proposal

At this moment. Out tutor asking us to write a proposal for this coursework. So, I need 1200 words now. please be notice. Not the 4000 words full essay. I need 1200 words for this essay. My tutor said we cannot  start to write this coursework until our proposal passed. That is why I ask you to write proposal for me I choose the hotel IHG. But if you think you cannot do that you can change it to a hotel you familiar with. You can only use hotel from the PDF I send to you (hotel ranking 300)
structure
1. Overview & Context of your study organisation including:
•        Your organisation’s development & history. 
•        Its current situation business portfolio.
•        Basic financial & other data e.g. profit, turnover, number of employees, number of hotels rooms etc.
•        Competitor set:  main competitors and how do they compare.
•        Broad storey up-scale or budget.
Word Guide 400-600
2. Mission & Vision of Organisation plus what does its longer term plans aim.
Word Guide 300
3. Analysis of External Environment i.e.  PEST or PESTLE evidenced by high quality data sources e.g. marketing databases, trade press and possibly academic articles. Also undertake an industry analysis e.g. carry out a Five Forces analysis and comment on the attractiveness of the business sector chosen by your organisation.  
            Word Guide 500-700 words
Approx 1/3 word count; 1/3 work and approx 1/3 of time.

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