Posted: September 13th, 2017

Strategic Management Seminar – STMG 546

Course Assessment Assignment for Masters Degree in Business Administration

Strategic Management Seminar – STMG 546

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Question One

(a) There are various research designs applicable to strategic management. What do you

understand by the phrase ‘research design’? Discuss any two designs applicable to strategic

management that you are familiar with and show which data collection method you would use in

each and why.

Answer

Research design referred to as the blue print or the framework that is applied by a

researcher in conducting a research project. It gives the procedures that are necessary for

obtaining the information that is needed for the research.

There are many research designs for researchers (Robson, 1993). However, the most

appropriate in the strategic management research field include descriptive research and

exploratory research.

The Descriptive Research is to describe characteristics or functions. It is conducted for

the following reasons: Describing the characteristics of relevant groups in the research,

Estimating the percentage of units in a specified population exhibiting a certain behavior,

determining the perceptions of product characteristics, determining the degree to which variables

are associated and Making specific predictions. The type of data collection method include

Surveys, Interviews, Observations and Portfolios, this is because it is very precise less expensive,

less time-consuming.

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