Posted: January 3rd, 2014

Strategic & Marketing Development of non-fuel services solution, for ENOC

Data Sources

Primary Information

•    Interview with selected senior management from ENOC – looking at ENOC future plans
•    Interview with selected senior management from ENOC – looking at non-fuel businesses that has major impact on bottom line profit
•    Interview with operational team and their staff – on such drastic business expansion plan
•    Interview with Marketing Management team to market these businesses/ concepts
•    Internal Survey: Customer Satisfaction survey data for past years (2009 – 2012) 
•    External Survey : AC Nelson Company Survey on customer satisfaction and service level
•    External Survery: AC Nelson company Survey on ENOC brand positioning. 

Secondary Information

•    Publications on Strategic Management. For example, Luffman et al 1996, Strategic Management, an analytical introduction.
•    Publications on Strategic Marketing tools
•    Publications and articles on Business expansion plans
•    Publications on International Business best practice in non-fuel segment
•    Current thinking of non-fuel business expansion, e.g trade press, competitor publications, international market resources.
•    Industry and Market Reports.