Posted: September 4th, 2015

Strategic model that integrates marketing concepts into a personal selling process

Social Media and Selling
In the studies you were asked to find an article that addresses the influence of social media on the personal sales process. Based on that article:
•Describe a strategic model that integrates marketing concepts into a personal selling process that would best utilize social media such as Facebook. What do you see as the future role of social media in personal selling?
•Post the APA (6th edition) formatted reference for the article.
Article:
G., Moncrief, W., Rudd, J. & Lee, N. (2012). Revolution in sales: The impact of social media and related technology on the selling environment. Journal of Personal Selling and Sales Management, 32(3), 349. doi:ISSN 0885-3134
Book:
Ingram, T. N., LaForge, R. W., Avila, R. A., Schwepker, C. H., Jr., Williams, M. R. (2015). Sales management: Analysis and decision making (9th ed.). New York, NY: Routledge. ISBN: 9781138858022
Discussion Participation Grading Rubric.
Criteria
Non-performance

Basic

Proficient

Distinguished

Applies relevant course concepts, theories, or materials correctly.
Does not explain relevant course concepts, theories, or materials. Explains relevant course concepts, theories, or materials. Applies relevant course concepts, theories, or materials correctly. Analyzes course concepts, theories, or materials correctly, using examples or supporting evidence.

Collaborates with fellow learners, relating the discussion to relevant course concepts.
Does not collaborate with fellow learners. Collaborates with fellow learners without relating discussion to the relevant course concepts. Collaborates with fellow learners, relating the discussion to relevant course concepts. Collaborates with fellow learners, relating the discussion to relevant course concepts and extending the dialogue.

Applies relevant professional, personal, or other real-world experiences.
Does not contribute professional, personal, or other real-world experiences. Contributes professional, personal, or other real-world experiences, but lacks relevance. Applies relevant professional, personal, or other real-world experiences. Applies relevant professional, personal, or other real-world experiences to extend the dialogue.

Supports position with applicable knowledge.
Does not establish relevant position. Establishes relevant position. Supports position with applicable knowledge. Validates position with applicable knowledge.

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