Posted: May 1st, 2016
How do the strategic pricing and distribution decisions made by management impact the overall image and positioning of a brand?
1. How do the strategic pricing and distribution decisions made by management impact the overall image and positioning of a brand? Explain your answer.
2. What are three lessons learned relative to the importance and effectiveness of differentiating based on service? What concepts and analytic tools will you be able to use in the development of a marketing audit?
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