This assignment requires you to undertake a strategic analysis of an organisation, identify the preferred strategic option for that organisation and to identify and evaluate the strategy formation process that the organisation utilises. You must analyse ONE (1) organisation from the following list.
The Coca-Cola Company
This assignment requires you to take a range of academic models and frameworks from the strategic management subject area and apply them to a real-world organisation.
The assignment is in three parts. The first part requires you to use a range of models and frameworks from the strategic management subject area to analyse the various elements of the strategic position of the organisation you select. The second part then requires you to build on the analysis of the strategic position to identify and justify what you consider to be the most appropriate strategy for the organisation to pursue in the future. The third part requires you to identify what the balance of ‘emergent’ and ‘intended’ influences upon the strategy formation process within that organisation is.
It is recommended that you analyse a part of your chosen organisation (for example, a particular range of products or a particular region) rather than carrying out an analysis on the whole organisation This part should be large enough to face a reasonably broad range of strategic issues but not be so large as to prevent meaningful analysis.
Task 1 – 40 Marks
Undertake an analysis of the strategic position of ONE (1) of the organisations listed above.
You should undertake an analysis of the environment, the capabilities, the purpose and the culture of your chosen organisation, and then summarise that as the overall strategic position of the organisation.
Do not attempt to include a full PEST analysis, a full 5-Forces analysis, a full stakeholder analysis and so on, as you will struggle to do this within the word count. Undertake those pieces of analysis and then provide the key outcomes.
Recognise that strategic position is not just the environment and includes capability, purpose and culture.
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Strategic Management © NCC Education Limited 2015
Task 2 – 40 Marks
Using your analysis of the strategic position of the organisation, identify and evaluate the main strategic options available to the organisation, selecting and justifying what you consider to be the preferred strategic option. You could do the following.
Use the strategy clock framework to identify the long-term basis on which the organisation should compete.
Use the Ansoff matrix framework to identify a range of alternative directions for the future strategy of the organisation.
Evaluate those alternative directions and methods. Do this systematically, using an appropriate framework (such as the ‘suitable, feasible, acceptable’ framework).
Task 3 – 20 Marks
Identify the extent to which the strategy formation process within the organisation is emergent or intended in nature and evaluate the appropriateness of that balance of approaches to the strategy formation process.
This task is concerned with the strategy formation process, not with the strategy of the organisation.
You should try to identify a number of changes, developments or initiatives in strategy that have occurred over a number of years and then try to work out the strategy formation process that led to those changes, developments or initiatives.
Consult with your tutor if you are uncertain about any aspect of the assignment.
A single word-processed document containing all material pertaining to all tasks.
The word count is 3000 words, not including the appendices.
The document should be properly structured as an essay with a bibliography (online and literature sources) and appendices (where necessary). Refer to the Assignment Presentation Requirements for more information (see front cover).
Produce clear and specific reasoning to justify answers.
An electronic copy of the document must be submitted to NCC Education by email using this address: email@example.com
Work containing viruses, or work that cannot be run directly, will result in a fail grade being awarded for this assessment.
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Strategic Management © NCC Education Limited 2015
Please use the following checklist to ensure that your work is ready for submission.
Have you read the NCC Education documents What is Academic Misconduct? Guidance for Candidates and Avoiding Plagiarism and Collusion: Guidance for Candidates and ensured that you have acknowledged all the sources that you have used in your work?
Have you completed the Statement and Confirmation of Own Work form and attached it to your assignment? You must do this.
Have you ensured that your work has not gone over or under the recommended word count by more than 10%?
Have you ensured that your work does not contain viruses and can be run directly?
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