Posted: March 6th, 2014
Strategy formulation requires an objective analysis of the factors that characterize the company's strategic situation.
Strategy formulation requires an objective analysis of the factors that characterize the company’s strategic situation. There are a number of techniques that can be used to create a quick strategic overview of the company. SWOT analysis is an example of such a technique. SWOT analysis is based on the assumption that an effective strategy derives from a sound ‘fit’ between the company’s internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats). A good fit maximizes the company’s strengths and opportunities and minimizes its weaknesses and threats.
For example,
| Positive | Negative | |
| Internal Factors | Strengths
|
Weaknesses
|
| External Factors | Opportunities
|
Threats
|
With the information above and other research, conduct a SWOT analysis on the company you selected. Write a narrative describing the analysis you conducted.
The company I chose is ServiceMaster.
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