Posted: September 13th, 2017

Strategy Plan

Strategy Plan

Order Description

It is a strategy plan for strategic management. You need to answer all the question one by one. It is not an essay. Please identify the question number. I will upload the case in another file. Also attach other notes as needed.

Answer all the questions below.
1. Recommend a vision statement for Johnson & Johnson’s Tylenol business. You do not have to justify it, but you may if you have any doubt about being misunderstood. (5 points)
2. Recommend a mission statement for Johnson & Johnson’s Tylenol business. (5 points)
3. Justify your answer to the previous question. (5 points)
4. Describe one or two (no more!) important opportunities and one or two (no more!) important threats facing Johnson & Johnson’s Tylenol business, including the combination of strengths/weaknesses and macro-environmental factors creating each. (10 points)
5. Recommend long-term objectives for Johnson & Johnson’s Tylenol business. (5 points)
6. Justify your answer to the previous question. (10 points)
7. Describe your conclusions about strategy for Johnson & Johnson’s Tylenol business from each of the three matrices attached at the end, with explanations of why. (10 points)
8. Which grand strategy/ies do you recommend for Johnson & Johnson’s Tylenol business? (10 points)
9. Justify your answer to the previous question. (10 points)
10. Recommend short-term objectives (5 points)
11. Justify short-term objectives (5 points)
12. Recommend tactics (10 points)
13. Justify tactics (10 points)

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