Posted: September 16th, 2017

Strategy/Marketing Assignment.

Strategy/Marketing Assignment.

1.    Leadership team
Launchplan questions in Operations Plan/Management & Staffing section ( ½ page)
1What is the organizational structure of the business?
2What are the key positions necessary to operate the business?
3What management skills are necessary to operate the businesses?
4Who are the key managers? What is their experience/expertise? What direct industry experience do they have? How is it relevant to the business? What is their educational background?
5What key functional expertise does the business need?
6What key functional expertise does the business have? e.g., accounting, legal, marketing
7Who are your advisors?
8Who are your mentors? (question7&8, if need a real person, use () and leave space to let me know)
9Do you have a Board of Advisors/Directors? Who are they?
10How many employees does the business need?
11When are they needed? Hours, schedules?
12What will the employees be doing?
13How much will employees be paid? Rates, wages?
14How will employees be paid? Hourly, salary, commission?
15What are your policies for attracting, hiring and retaining employees?
16Will you have employment contracts? Non-compete agreements?
17What is the organizational structure of the business?
18What are the positions necessary to operate the business?
19What skills do employees need to be successful in their position?
20What training will the business need to provide to employees?
21What are the personnel policies of the business? e.g., hiring, training, vacation, pay, advancement, firing
22What are the costs associated with personnel?
23What are the costs associated with the management of personnel?
2.    Product strategy including features and pricing
Product features and price (1 page)
3.    Marketing strategy (Distribution/Promotion)
Launchplan questions in Sales & Marketing (1 page):

About Marketing Strategy:
1What is your value proposition?
2What Marketing Communications efforts are you planning?
3What expenses do you have for marketing efforts?
4What revenues will be generated from your marketing efforts?
5When will cash flow result from marketing efforts?
6How will your Marketing efforts support your Sales efforts?
About Distribution/Place:
1What market coverage strategy is most appropriate (why)? (Intensive, Selective, or Exclusive distribution)
2How will you get your product/service to your customers? Where do they want it? When they want it? How do they want it?
3What channels will you sell through?
4What coverage strategy best suits your market and product choices?
5What channels will best distribute your product? What best suits your customers? Your product?
6Who will perform what channel functions? The channels? You?
7What key channel Functions will you assume? Your channels? e.g., Transactional, Logistical, Facilitating. How will this affect your business?
8What combination of coverage, channels, and function responsibilities will be most profitable?
9What are the key attributes of your location & facilities? (Access, parking, layout, square footage, lighting, furniture, etc)
10How will your location impact sales?
11How will your facility impact sales?
12What are the costs associated with your location and facilities?
13What are the customer benefits from your location and facilities?

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