Posted: September 13th, 2017

Subway and the challenges of franchising in China

Subway and the challenges of franchising in China

Case presentation
Subway and the challenges of franchising in China

Additional discussion questions
• Intel is the world’s largest semiconductor company and inventor of the microprocessors found in many personal computers. Intel combines advanced chip design capability with a leading-edge manufacturing capability. The firm is well known for innovative R&D and products. Intel does much of its manufacturing in China, to take advantage of low-cost labor and an educated workforce capable of producing knowledge-intensive products. Intel has stepped up R&D activity in China and collaborates with Chinese firms in new-technology development.
o What strategies and proactive measures can Intel management take to safeguard its interests?