Posted: September 13th, 2017

Super Bowl Commercial, David Beckham 2014

Super Bowl Commercial, David Beckham 2014

Last time you wrote about the Super Bowl commercial of David Beckham. This time instead of the 2012 one, use the newest 2014 commercial.
Write three paragraphs. First paragraph should be used to explain the exhibit; go into detail of each moment of the commercial that relates to the problem,claim,motive.
In the second paragraph, write out the problem, claim motive. Problem is that people don’t see why viewing this commercial is damaging to society; that since everyone enjoys the commercial we should embrace it. Claim, by not embracing the commercial we ignore the damaging effects of socially constructed masculinity( use the idea of masculinity derived from Kimmel’s essay). Motif is that unless we address this problem, generators to come will continue to be enslaved by this social construct; only by addressing the problem can we raise awareness to the problem as a stepping stone against socially constructed norms of masculinity that is harmful to society itself.

Use specific quotes (as many as possible; start of with Kimmel and transition to Bordo) from Kimmel and Bordo to support the essay.

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