Posted: April 29th, 2016

Suppose you are the brand manager for Do the Wild Thing, an unscented deodorant shampoo aimed at Generation X members. Sales of your product have been declining. Exploratory research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones.

Suppose you are the brand manager for Do the Wild Thing, an unscented deodorant shampoo aimed at Generation X members. Sales of your product have been declining. Exploratory research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones.