Posted: December 4th, 2014

SWOT Analysis of Rosewood Hotel

SWOT Analysis of Rosewood Hotel

Please read the Rosewood Case first and then do the SWOT analysis for Rosewood Hotel:
You can use as much as references as you like. Please be sure to include the points of the SWOT Analysis that I provided for you below. You need to write them into sentences and you also need to add points in it if necessary! Please make sure to cited at the end if you use some ideas from online.
Thank you!
Situation Analysis (SWOT)of Rosewood Hotel
Strength    Weakness
1.    Iconic Luxury Hotels
2.    One-of-a-kind, every properties stand on its own
3.    Sense of place: flexibility on adapting local environments
4.    Strong customer loyalty for each brand
5.    Various Locations
6.    Different from other luxury hotels, every property has its own brand personalities     1.    Customer loyalty is only to specific properties
2.    Internal resistance to the new branding strategy
3.    There is no relativeness between hotels and Rosewood
4.    Low brand awareness towards Rosewood
5.    Low cross-property usage rate
Opportunity    Threat
1.    High growth potential    1.    Intensive competition in luxury hotels

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