Posted: December 7th, 2014

swot analysis on liverpool city

Order Description

Tasks
Drawing on the information in the case study and up-dating this with your own research (Hint: Use EBSCO, Proquest, Mintel and Keynote for up-to-date market intelligence reports and articles), undertake the following:
1. Create a comprehensive SWOT analysis for the City of Liverpool. All points and data must be referenced using the Footnote Referencing method. (250-500 words)
(30%)
2. Match five strengths with five opportunities and justify each of these using business and marketing concepts and vocabulary. (1000-1250 words) (70%)
The Faculty of Business & Law’s Grade Descriptors (see Bb) will be used to determine the task marks.

you’ll find the case study in the assignment brief.

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