Posted: June 17th, 2016

Take the survey and discuss your findings with your colleagues. Make sure to include the following: What VALS type are you?

The values, attitudes, and lifestyle survey (VALS) analysis helps marketers
understand the behaviors and lifestyles of customers. It includes a survey to
find out what products consumers own, their media preferences, their hobbies,
and so on. Check the survey by clicking on the following link: http://www.strategicbusinessinsights.com/vals/presurvey.shtml.
Take the survey and discuss your findings with your colleagues. Make sure
to include the following:
What VALS type are you?
Do you agree with your VALS type? Explain why or why not.
How can marketers use this information?