Posted: September 18th, 2017

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Deadline: Monday, 10 August 2015 before 12 p.m. (noon)

PREPARATION

Students will need to hand in a 5-page paper covering a management, marketing or communication topic in an academic style. This paper cannot be a revised version of the original final assignment which was handed in January 2015.

In order to write this paper, students should consult and closely follow the instructions for Assignment 4 again. Evaluation criteria for this assignment can be found in the course materials and in the assignment description.

Students who take part in this resit period need to email the assignment to the teacher. They need to make sure that receipt of the assignment is confirmed by the teacher.

DEADLINE: You need to email the output of this assignment to the teacher by Monday, 10 August 2015 before 12 p.m. (noon). If the assignment is not handed in by the deadline, a mark of 0 will be given to it.

NOTE: Please type your text in Verdana, font size 10, spacing 1.2

Write a 5-page paper on an academic topic. The topic has to be business-related. It can deal with management, marketing or communication issues but should be written in an academic style.

1 Specifications

Format:

• stapled, two-sided print
• page numbers in top right corner
• header: Academic Writing – Title of your paper – Your name
• no headings or subheadings
• no numbering of paragraphs

Title page:

• name of student + group (BME or EEE): top right corner
• title of paper: middle of page
• date: bottom right corner

Page 1:

• outline of paper in keywords (see Academic writing in English, p. 106-107)

Page 2-5:

• body of the text, divided into paragraphs
• paragraphs as blocks of writing separated by blank space

Page 6:

• list of references according to Coventry University Harvard Reference Style
• list of figures (if needed)

2 Assessment

See criteria covered in unit 1 through 4.

The following is a summary checklist:

Structure and argumentation:

• thesis statement or problem statement
• link between thesis statement and conclusion
• topic sentences and concluding sentences in each paragraph
• transitional sentences within and between paragraphs
• logical order of paragraphs
• fully developed ideas in the paragraphs
Grammar:

• correct and consistent use of tenses
• correct subject-verb agreement
• correct and unambiguous pronoun references
• varied sentence structure

Vocabulary:

• academic vocabulary
• clear, precise and varied word choice
• no superfluous words
• no unnecessary repetition
• correct use of prepositions

Spelling

Connectors and punctuation (see course materials)

Title
• concise statement, identifying the main topic and its properties (self-explanatory and unique)

References

• consistent integration of references (quotation, paraphrase, summary)
• use of the prescribed style
• complete list of references
• complete list of figures (if needed)

Before handing in your paper, you need to scan it using Turnitin (see Toledo). Turnitin is a leading academic plagiarism checking technology. When scanning your assignment, you will receive an originality report. Please use this report to avoid plagiarism. The outcome of your scan will be visible to your teacher online, so you do not need to hand in a printed copy of it.

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