Posted: September 13th, 2017
Technology in Retail
Case #2 – Technology in retail
Topshop
British multinational fashion retailer of clothing, shoes, make-up and accessories. It has around 500 shops worldwide – of which some 300 are in the UK – plus online operations in a number of its markets.
- Background and profile
- Company history
- Store location
- Product mix
- Overall retail strategy
- Controllable variables
- Pricing
- Promotions-Current
- Store layout
- Uncontrollable variables
- Competition
- Trading area influences
- Market profile
- Demographic
- Behavior
- Identify at least 3 in store and 3 out of store uses of technology on behalf of their consumers.
For each of the 3 technology uses you are to do the following:
- Identify how the technology is used by the consumer in their shopping behavior
- Show how this retailer can respond to the use of this technology and incorporate this response into their retail strategy
- Show how this retailer`s response can be used as a competitive advantage to their competition
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