Posted: April 11th, 2015

The Case study

 

 

FACULTY OF BUSINESS & Law

 

ASSIGNMENT MARKING GUIDE

 

                       UNDERGRADUATE ASSIGNMENT

 

Module: Study skills for distance learning

Entrepreneurship and Venture Creation

 

Assessment: Semester B

The Case study

 

  • The student needs to clearly state the operation of their host business, its core and mode of operation. You also need to say how the business is structured; size and any entrepreneurial factors that you may consider have an effect on the success of the business. You need to say if you are examining just one part and if this is run by a manager or founder of the business.

 

  • You need to examine the host business in light of key entrepreneurial theory and state how this may have affected the operation and direction of the business over a period of time. This needs to be related to key author debate and argued as such. Please do not describe this part of your work, it needs to offer conflicting elements of theory.

 

  • The final part put you in the role of a consultant; therefore you need to examine the business in all its elements and state how it may be run differently. You need to offer innovate and entrepreneurial ideas that may improve the overall aspect or areas of the operation. This part again needs to be related to theoretical debate.

 

 

 

 

 

 

The Business Plan

 

  • You may follow the example given under learning materials on blackboard, but guidance needs to sort from your seminar tutor in regard of specific content.

 

  • The plan needs to offer a credible business idea which has a start up capital of between £5-20,000. The idea can be either a manufactured item or a service offered to a specific section of the community. This needs to be clearly stated within the introduction of your plan.

 

  • The plan needs to include specific marketing and financial sections as given in the assessment details section of blackboard. The plan needs to be a professional document in a separate folder section of your overall semester B assessment. It needs to be a credible document and of the standard that would be given to any person wishing to source finance for the venture, bank, venture capitalist etc.

 

  • Hand in date 27th April 4pm at Business School reception

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