Posted: May 23rd, 2013

The Commoditization of Starbucks

Write a 5 page paper on the following:

1. Explain the reasoning for Starbucks’ need for a change in strategic direction in response to McDonald’s and then explain the process of the changes.

2. In 2008, Starbucks replaced its CEO and realigned its leadership structure. Review the benefits of making this organizational change and why it was necessary.

3. Assess the risks of making such a structural change in an established company like Starbucks.

4. Compare the financial data in the case study to the data on Yahoo Finance’s Website. Conclude whether or not the change in organizational structure has returned Starbucks to its former status.