Posted: September 16th, 2017
the consulting report for SMIGGLE( an australian-based retail store chain that sells stationary and related assessories
we are post-graduate student majored in international business, this is a group assignment, but my part is to analyze industry-based competition in chinese market using porter’s five force theory and competitor analysis. and to analyze the internal capabilities of SMIGGLE using VRIO framework(tangible and intangible analysis).
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