Posted: December 29th, 2014

The effect of sales promotion and packaging on customer buying behaviour

The effect of sales promotion and packaging on customer buying behaviour

Order Description

This research proposal is divided into the following:
1. Title and Key words (10-15 words)

The title of the proposed investigation should be clear, precise and accurate. A short main title outlining the area of the research may be followed by a secondary part of the title that includes more specific information.
Keywords are normally required to identify the content of the proposal. An average of four to six words should suffice.

2. Background Analysis ( approx.200 words)

This section needs to justify the proposal with a brief account of the practical issues the research will address. It should attempt to demonstrate the importance of the proposed investigation in relation to specific problems, contexts etc. References of facts, figures, reports and authors will be useful.

3. Definition of Problem and Scope ( approx.100 words)

Correctly defining the problem is the crucial first step in the marketing research process. If the research problem is defined incorrectly, the research objectives will also be wrong, and the entire marketing research process will be a waste of time and money.

4. Objectives ( approx.100 words)

There are usually two types of objectives that need to be explained:

Business objective – this is the objective of the marketing project the research is for, it is the overall strategic objective
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Research objective – detailed objectives of what you need to know e.g. attitudes, behaviour, usage expectations, perceptions. Is it to understand, evaluate of explore (more qualitative objectives) or is it to measure, record, or ascertain (more quantitative objectives)

5. Research Methodology ( approx.300 words)

This section should discuss the strengths and possible limitations of your research methods. Give an overall blueprint for your methodology in approaching research data. Describe the implications of each method of data collection, and explain the methodology you will use to interpret the data. Discuss the means of evaluating the collected data and how you will account for errors in data or inaccuracies.

6. Data Collection and Data Analysis ( approx.300 words)

In this section, you should describe all data collection methods to be utilized in your market research and how they will be carried out. Use specifics and consider potential questions. For example, at what times of day will you make phone calls? In what way will you ensure an accurate sample? Data collection methods includes: focus groups, collection of social media data, survey via the Internet, phone or email, etc.

7. Sampling ( approx.100 words)

Decide whom you are going to question and how you will select them.
Show awareness of the potential advantages & disadvantages with the method(s) you select. Demonstrate how you will tackle issues which could cause bias in your results

8. Timeline ( approx.100 words)

Provide a timeline for the completion of research project including data collection times, and allotted time for research analysis and conclusions.

A. Task 1 (Date) (Time)
Task Description

B. Task 2 (Data) (Time)
Task Description

9. Proposed budget ( approx.100 words)

10. Ethical Considerations ( approx. 200 words)

Ethical considerations are vastly important in market research. Using this section, demonstrate how the project will adhere to an ethical code in method and practice. Include documents you plan to provide to research participants, if applicable. Among other possibilities, address factors such as confidentiality, data security, privacy and consent of research participants

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